What if you slept in this holiday season and saved $1000s?
If you saw the commercial you know where this is going. The first time I saw this commercial I thought it was perfect. It starts out with 2 neighbors in their driveways talking about Black Friday.
One guy is pulling out huge piles of boxes from his trunk and stands up revealing this shining black eye. His surprised young neighbor says “Phil, what happened to you?” Phil says “Oh, Black Friday, but I saved $100s. How did you do?”
The young neighbor says “Oh, I slept in and saved $1000s.”
Now from a Financial Counselor’s perspective I thought that alone was the perfect consumer commercial – just brilliant!
But then the commercial continues and you see the young man slowly turn to his driveway looking at the brand new Buick in his driveway – insinuating he slept in, took his time and saved $1000s by, of course, spending $1000s.
So much for the brilliant conscious consumer commercial.
Let’s think about this idea of Read More →